AN UP-AND-COMING seaside town is about to open a swanky new £2.9million attraction bringing in thousands of visitors.
The million-pound-project will offer a range of leisure activities for locals and bring in a decent chunk of cash for the Merseyside town.
A Merseyside seaside town is set to have a £2.9million investment[/caption]
Footfall is expected to increase by 130,000 visitors a year after the upgrade[/caption]
The Floral Pavilion in New Brighton will be the site of a new culture hub[/caption]
New Brighton’s Floral Pavilion theatre is set to transform into an arts and culture hub in a bid to make the theatre “more visible.”
Predictions in a September report state that footfall into New Brighton could increase by nearly 130,000 when the rennovated building is up and running.
It might also start a cash flow into the town through conferencing, which will draw in £256,000 a year, through membership schemes, bringing in £3,500.
With sandy beaches next to the Irish Sea and the UK’s longest promenade, New Brighton now also can boast a new cultural hub.
The report said it could also help save the council £418,000 as well as support plans for 250 new homes and a 90-bed hotel.
Wirral Council made the decision to take on the £2.9million project after budgeting issues – kickstarting the Marine Promenade venue revamp.
A report detailing the creative hub claimed it “provides the best possible return on investment, has the potential to substantially increase its revenue, and aligns with the wider council priorities.”
These priorities include public health, social care, and children’s services in the new improved building.
On March 6, councillors were asked to review the new plans and decide how to move forward.
With the project in the works, locals are gearing up for a top-tier attraction which will put New Brighton on the map.
There are rumours of a new library, youth services, community and family hubs, as well as further amenities.
It was likened to Storyhouse, a mixed-use cultural building in Chester, installing excitement in residents.
The latest report said the plans would “increase footfall and improve the setting and attractiveness of the Floral to a wider user group including community groups.”
However, proposal details have been kept very hush-hush with another report out of the public eye so as not to risk negatively affecting the business.
New Brighton was once said to rival Blackpool as it was a hugely popular tourist spot, with the tallest tower in the UK and the biggest lido.
Some of their iconic amusements were unfortunately removed – and so footfall also dropped.
The upgraded Floral Pavilion might breathe some new life into the seaside town and New Brighton has welcomed the investment.
