Thailand’s tourism industry is navigating choppy waters yet again as a fresh wave of geopolitical unrest rattles its international clientele. With Israel’s sudden strike on Iran, markets that once promised an influx of sun-seekers and sand-lovers now contemplate whether they might have to shelve their plans. The anticipation of bustling walks through Thailand’s scenic vistas or cultural monuments is threatened with potential dips from key regions like the United States, Europe, and the Middle East. What was once coined as “hope markets” for 2023 may now see a significant retreat in visitor numbers. Thienprasit Chaiyapatranun, the no-nonsense President of the Thai Hotels Association (THA), paints a stark picture: tourist numbers from these regions could falter by as much as 10%. In a more pessimistic turn, we could witness plunges nearing 20%, with the Middle Eastern jet-setters being most affected if the political climate worsens. The High Season, stretching from June…
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