SHOPPERS are going wild for a “lovely” denim midi dress in Asda that they’ve hailed as an M&S dupe – and it’s cheap too.
George is the supermarket’s in-house fashion label and regularly delights fashion fans with its stylish buys at bargain prices.
Shoppers are loving this £22 Asda dress[/caption]
The supermarket frock ‘drapes beautifully’[/caption]
And if you’re in need of a lightweight denim frock to add to your summer wardrobe, then this is the one for you.
The Navy Sleeveless Zip Front Tiered Denim Midi Dress is priced at £22 and is available in sizes eight to 24.
It has a gathered waist for cinching you in, a stylish zip front fastening and “drapes beautifully”.
The dress has also delighted shoppers with its “hidden” pockets and can be a transitional piece for autumn with a top worn underneath.
Thrilled shoppers have been raving about the tiered dress which they’ve hailed as a five-star buy.
One said: “The fit is lovely and I love the dark denim colour! Very flattering on and not heavy material at all. Would highly recommend.”
A second wrote: “This is a lovely dress for the price. Nice material, not hard like true denim. Would recommend.
“You can wear on its own or with T-shirt under for cooler weather or thin jumper and boots in winter.”
“What a lovely dress! Looks like a M&S or Next brand”, cried a third.
“Love the zip detail. Fits just right over bust without gaping and has ample room below the waist. Has hidden lined pockets!
“The denim is lightweight and the dark colour is so nice…wish they did this in other shades too.”
A fourth chimed in: “Love this dress, fits perfectly, drapes beautifully.
“Great price, ordered another for myself and one for my sister…Highly recommend.”
A fifth added: “So ordered this denim dress as I loved the zip front detail and the dark denim.
“I absolutely love it, great shape with large pockets.”
Meanwhile, a sixth said: “I love this dress, it is long, floaty, has pockets, like the zip – did I mention it had pockets?!
“Good generous sizing, think I could have even gone down a size. Perfect to wear on its own, or even with a T-shirt, shirt etc underneath, very versatile. Pinafore style.”
Elsewhere in store, shoppers are going wild for a £20 floral dress in that’s “perfect in every way” and has you sorted for holiday or weddings.
One gushed: “Just love this dress, great colours, style and fabric. Just perfect.”
And fashion fans are loving the “prettiest” £35 Tesco dress that’s perfect for weddings and comes in an on-trend, classy colour.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
