FASHION fans have been left in a frenzy after spotting the perfect Nobody’s Child dress dupe in a supermarket.
Tu Clothing, the in-house fashion brand for Sainsbury’s, is one of the best-loved brands on the high street and is constantly wowing shoppers with its stylish but affordable buys.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
This week, it’s a £26 Floral Printed Gingham Tea Dress that’s caught the eye of savvy fashionistas.
The supermarket’s patterned summer frock is available in sizes six to 24 and has a tie waist to cinch you in.
Sainsbury’s bosses say: “An elegant yet versatile piece for your summer rotation, this tea dress has been designed in a blue gingham patteren with a floral print.
“Cut to a midaxi length, it features flattering puff sleeves and v-neckline.”
As well as loving the pretty silhouette, savvy shoppers have also noticed that the dress is the perfect Nobody’s Child dupe.
The only difference? A cool £63.
The Nobody’s Child Floral Joanna Midi Dress is priced at £89 while Tu Clothing’s dupe will only set you back £26.
So if you’re on a tight budget then you may want to head down to your nearest Sainsbury’s.
Personal stylist Francesca spotted the dress dupe in her local store this week.
Taking to TikTok, she said: “That’s a very pretty summer dress I love that.
“Got a nice little tie belt as well just to bring you in. Really pretty. It feels very Nobody’s Child.”
Another delighted shopper gushed: “Absolutely gorgeous dress fits beautifully.”
A third echoed: “Love love love this dress. Fits well and fabulous material. Can’t wait to take it on holiday.”
Meanwhile, a fourth added: “Nice lightweight pretty summer dress.”
More Tu dresses
And it’s not the only Sainsbury’s Tu dress that shoppers can’t get enough of.
The White Structured Midaxi Summer Dress is perfect for dressing up for girly brunches and it’s £260 cheaper than a similar designer gown.
The structured bodice and flared hem give the £30 dress a flattering shape, and the dress is made of lightweight cotton, perfect for keeping cool in the heat.
Sainsbury’s said: “This white dress is an elegant choice for summer outings. Designed with a structured bodice and a flared hem for a flattering shape.
“Cut to a midaxi length, it has been made from a lightweight, cotton-rich fabric, perfect for warmer days.”
And the dress, the Sainsbury’s dress looks strikingly similar to the Everett Linen Dress, which is priced at £298.
Fashion fans are also raving about the White Cutwork Midaxi Strappy Dress which is priced at £32.
The dress comes in a wide range of sizes, from 6 to 20, meaning that it will feel comfortable on all body types.
Plus it also comes in a stunning buttermilk yellow, perfect for summer days at the beach.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family. Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.So what is it about supermarket fashion that is becoming so successful?Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.A lot of the time they keep to classic pieces that they know will last the customer year after year. Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
