Joe Moore’s innovative idea might look a bit ridiculous but it gave people a fresh way to breathe easily, and it might cause Shark Tank judges to regret their decision to pass on it. His stick-on nasal screens claim to act like tiny air filters, providing extra protection against allergens, pollutants, and even viruses.
Whether one is in smoggy city streets, battling pollen season, or just looking for a cleaner breath of air, Moore’s invention offers a simple yet effective solution. So where is it now?
The First Defense Nasal Screen made Shark Tank history!
In a record-breaking Shark Tank moment, Joe Moore’s innovative First Defense Nasal Screen secured a powerful three-shark deal, but don’t be too happy as the deal actually didn’t end up happening!
Moore entered the tank with his nasal filters proudly stuck to his nose, showcasing the product that claims to block up to 99% of harmful particles like allergens, pollutants, and viruses. By simply sticking the small screens over the nostrils, users could breathe cleaner air with ease.
Despite already selling 1.7 million units and securing a massive $8 million purchase order from the United Arab Emirates, Joe Moore needed help scaling up production.
Barbara Corcoran was the first to bow out, worried that educating consumers about the product would be too challenging. But the remaining sharks saw major potential, sparking a bidding war.
Kevin O’Leary opened with $500,000 for 20% equity and a 15% royalty until his investment was repaid. Daymond John followed with a stronger offer, $800,000 for 30% equity and a 10% royalty.
In response, O’Leary raised the stakes, offering $1 million to buy the entire company which Moore refused. Mark Cuban asked if he would consider selling for the right price, to which Moore revealed he’d need a 10% royalty in any full buyout.
Robert Herjavec then stunned everyone by offering $2 million for the entire company. When Moore declined, Herjavec doubled his offer to $4 million, the highest bid in Shark Tank history at the time. Moore countered with $5 million, but Herjavec refused and walked away.
In a final move, O’Leary, John, and Mark Cuban teamed up to offer $750,000 for 30% equity and a 10% perpetual royalty, a deal Moore happily accepted.
Why Kevin O’Leary and Mark Cuban must regret letting this deal slip away!
The deal ended up not happening when the cameras stopped rolling! Now although Joe Moore’s Shark Tank deal didn’t go through, his company, First Defense Nasal Screens, has proven that success doesn’t always hinge on securing a shark. In fact, the business has soared to impressive heights since its TV appearance, now at an estimated worth of over $50 million.
The company’s growth skyrocketed during the COVID-19 pandemic, as demand surged for products offering added protection against airborne threats.
With patents in over 50 countries and global licensing and distribution deals, First Defense Nasal Screens cemented itself as one of the most successful brands to emerge from Shark Tank, even without a finalized investment.
Today, customers can easily purchase nasal screens through the company’s website. In addition to their official website, the product is sold on Amazon, where it has glowing reviews from satisfied users around the world.
Watch the full clip here:
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