SAINSBURY’S has slashed the price of a “wear it anywhere” £10 summer dress, and it’s flying off the shelves.
With temperatures set to soar again this week, and with the school holidays just around the corner, many Brits are likely making plans for beach days and holidays abroad.
The dress features a button-down design, so it’s easy to chuck on[/caption]
The pockets mean you don’t need a bag[/caption]
And what better way to get yourself excited for lounging in the sun, than by treating yourself to a new outfit.
Sainsbury’s Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
‘Wear it anywhere dress’
One dress in particular that has caught the eye of fashion fans is the NOISY MAY Short Sleeve Denim Dress Blue which has been slashed from £18 to £10.80, a saving of £7.20.
The blue frock features a button-down design, meaning that you can easily chuck it on after you’ve been for a swim at the beach or in the pool.
Plus, the shirt-like gown features two large pockets, meaning you don’t even have to take a bag out with you.
Dress it up with chunky boots and leather jackets, or just throw it on with flip flops for an effortless look.
The dress comes in sizes 6 to 14, however it’s proven to be so popular, that it’s already sold out in some sizes.
You can find the frock in store and online, but you’ll have to be quick to avoid missing out.
Reviewing the dress, one fashion fan said: “Love this dress, going to be able to wear it anywhere.”
More Tu dresses
And it’s not the only Sainsbury’s Tu dress that shoppers can’t get enough of.
The White Structured Midaxi Summer Dress is perfect for dressing up for girly brunches and it’s £260 cheaper than a similar designer gown.
The structured bodice and flared hem give the £30 dress a flattering shape, and the dress is made of lightweight cotton, perfect for keeping cool in the heat.
Sainsbury’s said: “This white dress is an elegant choice for summer outings. Designed with a structured bodice and a flared hem for a flattering shape.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
“Cut to a midaxi length, it has been made from a lightweight, cotton-rich fabric, perfect for warmer days.”
And the dress, the Sainsbury’s dress looks strikingly similar to the Everett Linen Dress, which is priced at £298.
Fashion fans are also raving about the White Cutwork Midaxi Strappy Dress which is priced at £32.
The dress comes in a wide range of sizes, from 6 to 20, meaning that it will feel comfortable on all body types.
Plus it also comes in a stunning buttermilk yellow, perfect for summer days at the beach.
Sainsbury’s said: “An elegant choice for summer outings and sun-soaked holidays, this white midaxi dress comes in a strappy style.
“Designed with cutwork embroidery, a v-neckline, adjustable straps, finished with shirred detailing at the back.
