PRIMARK is currently selling the perfect summer evening’s dress for a fraction of the price of its designer counterpart.
The sleeveless mini dress has a corset style bodice to ensure it gives you the perfect silhouette and hourglass figure.
Primark’s viral bow bodice mini-dress is back in stock[/caption]
It was first launched last year and is back in new colours[/caption]
It is much cheaper than its designer counterpart at Odd Muse[/caption]
At just £23 comes in white, pink and a floral print design, but those shopping instore can also pick up a baby blue version.
The back of the dress features chunky shoulder straps that descend into a deep-V open back and finished with a cute bow at the back’s base.
Made mainly of cotton and some elastane, the dress is perfect for the warmer weather because the material has some give to it while being very breathable.
The Primark dress is a dupe version of Odd Muse’s high waist, square neck mini dress which comes at the eye-watering price of £135, but the website is currently having a 30 percent off sale, so it is available for £94.
Viral hit
Primark first launched the popular dress in black in October 2024 and it quickly went viral.
When the dress was relaunched this summer in a wider range of colour, social media users rushed to post that they’d spotted it at their local Primark stor.
One TikToker, @prmark_lincoln, shared a video of the dress in-store and captioned the post, “love this.”
Elsewhere on the ‘We Love The High Street’ Instagram page, fashion lovers expressed their excitement at seeing the dress in new colours.
“So cute. Love them,” wrote one person.
Another added: “So beautiful.”
And a third commented: “The floral is so pretty.”
The bodice dress return to Primark comes just days after fans went wild for a timeless piece to add to their wardrobes.
Fashion influencer Perrie Sian tried on the look in her latest Primark haul video.
Hidden treasure
She described the look as a finding a hidden “treasure” in the shop’s denim trove.
Primark’s history
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
Perrie advised her audience to go in search for “denim goodies” such as the mini dress she picked up.
The Denim Mini Dress is currently available for just £18 from Primark, half the price of a similar Asos look.
Primark’s dress is available for £23[/caption]
