PENNEYS fans are rushing to buy a tropical new co-ord for summer holidays.
The Embroidered Crop Shirt is available in stores and online now.
The retailer said: “Looking for classic style with a fresh twist? You’ve hit the jackpot.
“Made from a lightweight fabric that is perfect for all your summer plans, it comes in a crisp white with palm tree and flower embroidery for a pop of detail.
“The relaxed fit pairs effortlessly with the cropped length, while the collared neckline and button-up front keep it classic.
“Finished with long sleeves and buttoned cuffs, the styling options are endless.”
The matching Tropical Embroidered Shorts cost just €16.
Penneys said: “Bring the sunshine to your everyday looks with these tropical embroidered shorts.
“Made in a crisp white shade, they’re detailed with palm tree embroidery and colourful red and pink floral accents on both legs.
“The lightweight design is finished with an elasticated waistband for a comfy, secure fit.
“Whether you’re packing for a getaway or styling a laid-back summer outfit, these shorts tick the boxes for ease and playful detail.
“Pair them with a cropped shirt and some sandals for a summer look you’ll want to wear again and again.”
Meanwhile, fashion fans can’t get enough of Dunnes Stores’ latest summer dresses – and they have slashed prices on a popular designer range.
Nicola, who posts on Instagram under @nicolas_notions, shares fashion inspiration for women over 40.
The style lover revealed the striking Savida Arti Denim Poplin Midi Dress for just €40.
Nicola said: “Day or night Dunnes Stores have you covered.”
It features a fitted bodice, spaghetti straps and a full midi skirt.
The retailer said: “Designed with a contemporary edge, this dress from Savida features a denim, corset-style bodice, and is finished with a lightweight poplin skirt that falls to a midi length.
“It is a unique piece that can be dressed up or down to suit any occasion.”
The pretty midi dress comes in sizes XXS to XXL.
Next up is the Carolyn Donnelly The Edit Optical Kaftan Dress on sale from €60 and now just €30.
It’s described as “open back kaftan with pockets, a high-low hemline and an all-over optical print.
“Brought to you by Irish designer Carolyn Donnelly, exclusively for Dunnes Stores.”
The designer brand beach dress ranges in sizes XS to XL.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
