PENNEYS fans are rushing to buy a Mamma Mia-inspired set with an eye-catching pattern from just €18.
Get the perfect boho look this summer with the newest items in stores.
The new Embroidered Halter Neck Vest is just €18[/caption]
The tiered mini skirt adds texture and embroidery in all the right places[/caption]
Be the dancing queen this summer in the newest holiday look from the large shop.
The new Embroidered Halter Neck Vest is a bargain for €18.
Penneys said: “With rich embroidery and an open-back cut, this vest is summer-ready.
“Made with a white base and finished with intricate blue floral and paisley embroidery across the front.
“The open back and cropped length keep it light, while scalloped, embroidered edges add a soft finish.”
Pair the halter neckline and adjustable tie closures at both the neck and centre front with the matching skirt.
The new tiered mini look adds texture and embroidery in all the right places for just €18.
And it is a new must-have holiday style when jetting off on holiday this summer.
As the Penneys bosses call it “the perfect choice for everyday plans or sunny weekends”.
Sizes range from XS to XL in the top, with more variety in the skirt as it starts from a size 6 going up to 20.
Get the Mamma Mia vibe while on holiday in Greece as both items are available online and in shops now.
The large fashion shop has your suitcase must haves this year.
As the new Rita Ora Puffball Mini Dress is “playful, bold, and packed with personality” at only €28.
Sizes range from six up to 20 in this ultimate summer look.
Stand out this summer in a red and white gingham check pattern look complete with a stretchy smocked belly-friendly bodice.
The round neckline and puffed short sleeves allow for a snug but comfy fit – perfect for long summer events.
Take this dress from sandy beaches to muddy fields as it doubles up as the ultimate concert fit this year.
Get the classic festival look with knee-high wellies and socks with a black cross body bag – perfect for dancing all night.
Penneys said: “The puffball skirt adds serious volume (and fun), while the elasticated cuffs and zip-up back keep things easy to wear.”
The latest dress from the Rita Ora collection is just €28[/caption]
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
