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Pattaya’s Tourism Dilemma: Navigating July’s Changing Visitor Dynamics

Ah, July in Pattaya! That magical time when the skies open up just a little longer and the hopes of tourism officials hinge precariously on the Half-Half travel scheme. This time around, the city’s cheerleaders are banking on the domestic tourists to flood in and paint the town red, as international flights cool off like a half-finished mojito on a sunny day. Yet, with more room in the hotels than a travel agent’s calendar in a leap year, not everyone’s buying the “holiday rush” story. One rather exasperated long-time visitor scoffed at the notion, dubbing it the “Joke of the Year.” “It’s emptier than my grandmother’s spice cabinet,” they mused, pointing out that there’s hardly any bustle to speak of, even during the high season. It’s a sentiment echoed across social platforms like an unwanted echo in a desolate canyon. Interestingly, the local chatter reveals a gripping tale of who’s…

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