Pattaya’s heyday as the darling of Chinese tourists seems to be slipping away quicker than sand through an hourglass, and the local tourism operators are, quite understandably, in a tizzy. Once the apple of the Chinese traveller’s eye, Pattaya, like a once-beloved but now neglected toy, is witnessing a steady trickle of visitors migrate elsewhere—namely, Japan. This sudden shift is sending ripples of concern through Thailand’s tourism tapestry, where Chinese tourists have been a golden goose laying abundant eggs of prosperity. Yuttasak Supasorn, the erstwhile Governor of the Tourism Authority of Thailand (TAT), is sounding the warning siren, asking, “Why aren’t Chinese tourists flocking back to the Land of Smiles? What’s got them setting their sights on the Land of the Rising Sun instead?” With a heavy heart but a clear mind, he unearths six reasons painting a rather unflattering portrait of the current predicament. Firstly, the Chinese economy itself…
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