A NEW Cadbury Dairy Milk bar has launch in UK supermarkets for the first time – but fans are not impressed.
Chocoholics were initially excited over the company’s collaboration with Biscoff when it landed on shelves on March 15.
But the first revellers to sink their teeth into the bar say they were less than impressed by the flavour.
“Tried it today from a new agents it’s nice can’t taste the Biscoff much though,” one sweet-toothed shopper wrote.
A second doubled down, saying: “Just had it and not worth it.”
They added that they “couldn’t really taste the Biscoff” and were left “disappointed”.
A third said: “Got it yesterday and can’t really taste the Biscoff not that impressed.”
The bar features Cadbury Dairy Milk with pieces of caramelized shortbread Biscoff pieces.
Fans had been eagerly waiting for a release date since last summer.
Sainsbury’s was the first supermarket to stock the chocolate.
Morrisons will begin filling their shelves with the snack from Wednesday March 19 and Tesco shoppers will be able to get their hands on it from March 25.
Finally, Asda shoppers can try the chocolate from March 27.
Prices start from £1.69 for a 95g bar and a larger 105g bar will cost £2.
It’s worth noting that retailers are free to set their own prices, so they may vary from shop to shop.
Connor Gould, Brand Manager at Cadbury says “This might be the hardest secret we have had to keep…
“We know people love the irresistible smoothness of Cadbury Dairy Milk chocolate and the satisfying crunch of Biscoff, so this collaboration was something that we were excited to announce to both chocolate and biscuit lovers alike.
“It’s a match made in chocolatey-biscuit heaven, proving to be a truly unique and delectable experience for all! We can’t wait to hear what everyone thinks of it.”
A previous image of the chocolate bar shared on social media caused a stir, with one user joking they would “step over a corpse to have a bite”.
Another said: “Now this is going to cause me issues! I cannot resist!.”
A third person said the chocolate collab was “worth breaking the diet for.”
While a fourth simply said they “needed this” in their life.
OTHER CADBURY BISCUIT COLLABS
It’s not the first time that Cadbury has launched a partnership with a popular biscuit brand.
The bar combined Cadbury Dairy Milk chocolate with pieces of the chocolate biscuit.
The group also looked to bring sweet and savoury flavours together when it launched a chocolate bar with Ritz crackers back in 2014.
The snack comprised four pieces of Cadbury Dairy Milk sandwiched between small rectangles of Ritz biscuits.
However, these treats are a rare find on supermarket shelves today.
The upcoming release of the new Biscoff bar comes as Cadbury has revealed what new eggs are set to land on supermarket shelves this Easter.
For chocoholics planning their Easter haul, Cadbury’s 2024 line-up promises a mix of exciting new launches and much-loved classics.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
