JEREMY Clarkson has slammed the ‘fun police’ after his big-budget beer advert was BANNED from TV and radio.
Keen to spread the word about Diddly Squat Farm’s Hawkstone Lager, Sun columnist Jeremy hired a 34-strong choir of real British farmers to sing their own version of a classic opera tune.
Hilariously, the farmers switched up the words to sing: “F*** me it’s good”.
It then ends with Jeremy, 55, taking a sip of his pint while standing in the middle of the choir and says directly to the camera: “Hawkstone. It is f***ing good.”
The advert, which Clarkson describes as “the best thing I’ve ever made, apart from a shepherd’s pie in 1988,” was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand, Hawkstone.
And yet, it may never be seen – because it’s “not compliant” with broadcasting regulations.
“It’s a cock-up, as usual,” said Clarkson from his Diddly Squat Farm.
“I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned.
“The fun police in their beige offices have decided that the public can’t be trusted to watch it.
“It’s been kicked off the telly, silenced on the radio, and barred from the cinema.
“Apparently, it’s ‘not compliant’. With what, I have no idea. Common sense?”
Frustrated by the blockade, Clarkson is now turning to the British press. “If the regulators won’t let the people see it, then perhaps the newspapers will.
“I’m asking every editor in the country: will you publish my banned ad?”
Who Wants to Be A Millionaire host Jeremy launched Hawkstone in 2021, offering a range of premium British lagers, ciders and vodka.
The beer was originally made from the barley grown at Diddly Squat Farm.
It has since become the fastest growing beer brand in the UK – and the most followed beer in the world on Instagram.
