SAOIRSE Ruane’s mum has embarked on a major career move in memory of her beloved daughter.
The Ruane family was left heartbroken after 12-year-old Saoirse tragically passed away in March 2024 following a long battle with cancer.
The young girl won the nation’s hearts when she appeared on the Toy Show during the Covid-19 pandemic in 2020, aged 8, to speak about her fight with cancer.
Saoirse’s mother, Roseanna, has made sure to keep her daughter’s memory alive on social media over the past few months.
Now, just over a year on from Saoirse’s passing, Roseanna has teamed up with BPerfect Cosmetics to launch a new line named the Saoirse and Mamma Collection.
All proceeds from the collection will be donated to two charities chosen by Saoirse’s family, described as ones that are “close to their hearts”.
The launch was announced on BPerfect’s Instagram, where the brand revealed the range was created “in loving memory of Saoirse – in collaboration with her incredible mum”.
They wrote: “This collection is a tribute to Saoirse Ruane – a little girl who inspired a nation with her strength, her smile, and her unstoppable spirit.”
The collection includes beauty essentials, each one named in honour of Saoirse, and “every product has been thoughtfully designed to reflect the colours she loved and the joy she brought to the world”.
Roseanna spoke to Evoke at the official launch of the Saoirse and Mamma BPerfect Collection, which was held at The Leinster Hotel in Dublin.
The proud mum opened up about how much her life has changed, saying: “I think for me, all I’ve wanted to do is to be kept busy. It doesn’t work for me to sit and have time to think, so I’m very grateful to be busy.”
She added: “Whether it’s creating content, my new role in radio which I absolutely adore and is the highlight of my week because it connects me with an audience and it’s bringing me back to playing music I love, pure nostalgia, and then this has been in the pipeline for about 10 to 12 months.
Speaking about the collection, Roseanna admitted: “This [collab with BPerfect] was such a well-kept secret, and I was bursting to tell someone and I couldn’t. There are just many strings to my bow now.
“I put my hand to anything and I feel I’m flapping around in the sky and I haven’t found my landing spot yet and I’m just dipping my toe into different things to see what it would feel like.”
Speaking about the incredible new roles she has taken on, Roseanna continued: “I never said I see myself in radio, I never said I see myself collabing and bringing out a makeup palette, but I really do see now that the world is my oyster.
“What I’m trying to do is honour my daughter and remember her name, and I suppose live life the way I want to live it now. Her passing has brought me such an appreciation for life, and it’s made me want to live it on my terms, and it’s made me very grateful.”
IN MEMORY
At the launch, Roseanna also shared that the makeup line is “a piece of my heart” and something that has “helped turn my grief into something good”.
She added that it’s “not just makeup but memory and mission, bottled and shared”.
She paid a touching tribute to her daughter, opening up about the life lessons Saoirse left behind.
Roseanna said: “Saoirse gave love freely and she continues to guide me every single day. One of the things I’ve come to hold most sacred on this journey is time.
“I want to say this to you all tonight, time is so important, we are all running the rat race.
“Time is something to be grateful for, time allows us to make precious memories, time allows us to reflect and grow, and time allows us all to make a difference. But time is also something that Saoirse ran out of and that truth is something that I carry every day. It’s why I wake up every morning and practice gratitude, even on the hardest days.”
