KEITH EARLS thanked fans for their support after revealing he had become “tired” and “burnt out” since retiring from rugby.
The former Ireland and Munster winger hung up the boots following the 2023 Rugby World Cup quarter-final defeat to New Zealand.
Since then, the 37-year-old threw himself into post-rugby work with Eleven14 – a coffee production company the Limerick-native founded.
However, his commitment came at a cost, as he outlined in a lengthy Instagram post last week.
Earls explained: “The last two years since I retired have taught me more than any course, book, or business coach ever could.
“I built something I was proud of. A real business. Real customers. But somewhere along the way, I lost myself in it.
“I was always working. Always thinking about the next move. Saying yes to everything.
“And even when things were going well… I felt tired. Disconnected. Like I was building something for everyone else while missing the moments that actually mattered to me.
“It took hitting that wall mentally, emotionally to realise: The business isn’t my identity just like rugby wasn’t. It’s just a tool.
“Not a badge. Not a burden. Not the full story of who I am.
“Now? I still build. I still care. But it’s different. I’ve started choosing presence over pressure. Structure over chaos. Quiet over performance.
“I don’t need to chase a purpose anymore. Living well is the purpose.
“If you’re tired from building something that’s burning you out you’re not alone. You’re not behind. You’re just human.
“I’m looking forward to building Eleven14 while staying true to my values.”
His honest and open admission prompted supportive comments, both from general fans and former rugby colleagues.
Bundee Aki, Niall Scannell, Simon Zebo, Jack Carty and JJ Hanrahan all commented in support.
Jean-Marie Stander – wife of former Ireland international CJ Stander – said: “Think this is so relatable for many people”.
The outpouring of backing clearly blew Earls away, as he posted a follow-up message to say thanks.
He said: “Just wanted to say thanks for all the messages, shares and replies to my last post.
“Honestly didn’t expect that response, just felt like something I needed to say out loud.
“Things are great. I feel more calm, more clear, more grounded than I’ve felt in a long time.
“I’ve got a beautiful family and great friends. A business I care about on my terms now. Good people around me. I’m very lucky.”
