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Huge celebrity chef lands six-figure deal to appear in Burger King TV advert with ‘bombastic’ storyline

TELLY chef Gordon Ramsay has landed a whopper deal to front a new campaign for Burger King.

The sweary star, 58, has signed a six-figure deal to appear in a TV advert for the fast-food chain.

Gordon Ramsay holding a plate with a burger and fries.
gordonramsayburger/Instagram

Gordon Ramsay has landed a whopper deal to front a new campaign for Burger King[/caption]

Burger King meal with burgers, fries, onion rings, and a soda.
Gordon has signed a six-figure contract to appear in a TV advert for the fast-food firm

The Hell’s Kitchen favourite was spotted in his whites with a camera crew filming at one of its outlets in Reading, Berks, along with a small cast of actors.

A TV insider said of the deal: “As someone who has a reputation for being fiery, he seemed like the perfect choice for a restaurant whose products are famous for being flame grilled.

“And the advert’s storyline is believed to based on his distinctly ‘bombastic’ style of operating, which is evident in his many TV shows.”

Gordon, who’s equally famous in the US as in the UK, is sought-after by advertisers and has enjoyed a string of highly lucrative deals on both sides of the Atlantic.

The list contains brands including HexClad cookware, washing detergent Tide and a mobile game called HayDay.

After years of criticising vegan food he even signed up to help flog Flora’s plant-based spread.

His latest project is a surprise given he has a string of Gordon Ramsay’s Street Burger outlets across the country in cities including Liverpool, Edinburgh and London.

Gordon, estimated by Forbes to be worth £176m, started opening the restaurants in 2020 and provided a gourmet twist on the popular fast food.

Gordon and Burger King were approached for comment.


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