LUTON TOWN have unveiled a first-of-its-kind kit for the upcoming season.
The shirt is the first of any club’s to be fully recyclable.
The strip, designed by sustainable sportswear brand Reflo, is made from 100 per cent recycled polyester and engineered with the ability to be mechanically recycled.
Luton Town described the move as a meaningful solution to the 92 million tonnes of textiles that end up in landfill each year.
But while the material used to make the kit if new, the style is far from it.
The design, which features Luton’s traditional orange on the body and black sleeves, is similar to the club’s shirt from the 1980s.
Gary Sweet, Luton Town’s executive officer, said: “We are delighted to launch our partnership with Reflo with this new, unique kit, while reminiscent of the one we watched our heroes of 80s wear, like Basher and Raddy.
“The Supporters’ Trust have been involved in the design process from the very start, and the fans who have seen it already have been impressed.”
Kit maker Reflo, who plant a tree for every product sold, is part-owned by Harry Kane.
Having joined the company in 2024, the brand pledged to plant 500 trees for every goal that Kane scored during the 2023/24 season.
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The England captain said after joining the company: “Their dedication to sustainability and performance in golf is inspiring, and perfectly aligns with everything that I believe in – both on and off the pitch.”
Luton Town are preparing for life in League One, with their first game against newly promoted AFC Wimbledon.
They were relegated from the Championship after a final-day defeat to West Brom, just a year after The Hatters were relegated from the Premier League.
The last time the Hatters changed their shirt they were entering the Premier League in the 2023/24 season.
That came after announcing last season they will change their home shirt every other year – instead of the usual annual churn most clubs opt for.
