Central Retail Corporation (CRC), a name synonymous with retail innovation in Thailand, is embarking on an ambitious journey that resembles more of a marathon than a sprint. With a staggering 47 billion baht set to be splurged over the next three years, CRC is gearing up to reshape the retail landscape, tackling challenges head-on—even when the economic skies aren’t painted in the rosiest hues. Planting this financial flag, CRC, proudly thriving on the Stock Exchange of Thailand (SET), has laid out an expansive investment menu worth between 45 to 47 billion baht, stretching out its aspirations well into 2028. This move signals a firm bet on the long view, casting aside current economic jitters in favor of a bright future flush with opportunity. At the helm, CRC’s steady captain, Suthisarn Chirathivat, acknowledges the stormy seas affecting consumer spending—a noticeable tightening from April onward. Yet, rather than retreat, CRC is ramping…
