A study by major toy retailer TK Maxx revealed that one in three parents admit to spending less on presents for their own children and their children’s friends compared to five years ago.

Average Spend: Parents spend an average of £175 on birthday gifts for their kids, while presents for their children’s friends can cost up to £95 a year, adding extra strain on household finances.

Gifts and Parties: Children receive around 12 presents per birthday, and parents take their kids to an average of four birthday parties annually.

Top Five Gifts Parents Buy for Children:

Clothes: 49%

Books: 46%

Technology: 39%

Traditional Board Games: 38%

Remote Controlled Toys: 26%

Dolls: 25%

How Much Should You Spend on a Child’s Birthday?

Experts generally suggest keeping birthday spending reasonable and within the family’s budget. A common guideline is to spend around £10 to £20 per year of the child’s age. For example:

5-year-old: £50 to £100

Remember, the focus should be on creating memorable experiences rather than adhering strictly to a spending rule.

Simple, thoughtful, and creative celebrations can often be just as enjoyable and meaningful for the child.

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We write to you as representatives of the Manchester United supporter community, united in our love for the Club and driven by our collective desire to see Manchester United succeed on and off the pitch. As you consider forthcoming decisions on match ticketing policies and pricing, we urge you to pause and carefully reflect on the timing, potential consequences, and long-term impact of any major changes.

We recognise the club ultimately makes these decisions but our intention here is to offer honest counsel, some of which your employees may be reluctant to deliver to you, to help inform these decisions. We also want to put this on public record in the form of an open letter to ensure supporters understand our position too.

Judging by your own public comments it seems you may have come to the conclusion that ticket pricing and policies are in need of a major review. However, we strongly believe that now is the worst possible time to implement significant changes. With the team struggling on the pitch and fan sentiment already at a low ebb, we all need to pull together to lift the team’s performance, not risk deepening divisions or creating further dissatisfaction.

WHY THIS IS THE WRONG TIME
Fan Sentiment:

A price increase or significant ticketing policy changes would land very badly with fans at this time. Negative sentiment comes with financial costs, as discontent escalates into active protests and disillusionment.
This discontent could lead to outright rebellion, with consequences not just for matchday revenues but also for sponsor relations and the club’s global brand. Sponsors depend on a passionate and engaged fanbase; alienating supporters risks damaging these critical partnerships. Discontent also reduces fans’ discretionary spend too.
And the potential to poison the well for stadium plans must be taken into consideration.

Impact on Atmosphere and Team Performance:

Fan dissatisfaction affects the matchday atmosphere, creating performance anxiety for players, rather than the vocal support needed to inspire them.
A passive or even hostile atmosphere at Old Trafford compounding struggling team performances could spiral into a catastrophic tailspin.
Should this happen, the financial losses from lost European qualification and a lower league position finish, would dwarf any potential gains from ticketing revenue increases.

Policy Mistakes Can Trigger Huge Reactions:

Pricing is the headline but changes to ticketing policies must be handled with even greater care. Major missteps without proper understanding of the unforeseen impacts could provoke severe backlash from fans, as history has shown.
Decisions made without proper consultation risk triggering disproportionate reactions and long-term damage to fan relations.
You particularly need to tread carefully around further restrictions or limitations on the ability of season ticket holders to pass on their tickets, a practice that is long established amongst supporters and nurtures our fan culture and community.

THE VALUE OF SUPPORTIVE FANS
How much is good fan relations worth? Consider the following:

A warning signal that you are losing the crowd is the loss of the home advantage (does occasional heroic away performances interspersed with dismal home defeats and draws sound familiar?)
The atmosphere generated by loyal and vocal fans drives the team forward, leading to better performances, higher league positions, and greater Premier League prize money.
Success in domestic and European competitions—fueled by fan support—has substantial financial rewards, not least European qualification for next season.

The opposite is of course true too, and poor atmosphere in the ground feeds poor performances. It is a symbiotic relationship both positively and negatively.

A BETTER WAY FORWARD
Instead of making changes now, we urge you to adopt a more measured approach – work with the fans not against us, to rebuild Manchester United in the way you say you want to.

Hold Fire for This Season:

Be bold – freeze ticket prices for season ticket holders and members for next season. This would signal the club’s commitment to its supporters and create a rallying point for everyone to come together in support of the team for the crucial final months of the season.

Rally the Fans and Club Together:

Use this time to focus on maximizing performance on the pitch, securing European qualification through the Premier League or cup competitions, and strengthening fan support.

Consider Alternative Funding Options:

If additional funding is required for exceptional circumstances, explore another share issue for existing shareholders or allow fans (or other investors) the option to co-invest in their club on a fair and equal basis with the major shareholders. We know many fans would welcome this opportunity.

Consult Fans on Long-Term Changes:

If you believe ticket pricing and policies at Old Trafford require significant correction, initiate a proper consultation process with the supporters who will be impacted. This will ensure decisions are informed by fan perspectives and made with the best chance of securing unity rather than rebellion. You need to take fans with you, not create opposition.

Preserve the Club’s Legacy:

Resist the temptation to sell off the fruits of the youth academy for short-term fixes unless it aligns with a longer-term football strategy that honours Manchester United’s proud tradition of developing talent.

THE BUSINESS CASE FOR A BOLD APPROACH
This is not simply about protecting supporters’ pockets. We understand the financial realities of running the club. However, there is a strong correlation between fan relations and both financial and on-field outcomes. Poorly timed changes to ticketing policies risk undermining the very atmosphere and support that drive success on the pitch, leading to far greater losses in revenue than any gains from ticket price increases or policy changes.

By freezing prices and avoiding major disruptive policy changes now, you have the opportunity to signal that you value the unique role of fans in Manchester United’s success. Together, we can build a stronger future for the club. The consequences of ignoring this are significant, but the benefits of getting it right are immeasurable.

We hope you will give this careful consideration and make the right decision for Manchester United’s future.

Yours sincerely,

The Manchester United Supporters’ Trust (MUST)

Lisandro Martinez’s deflected strike proved to be the difference in what was the Red Devils’ only shot on target all game.

Harry Maguire impressed but Alejandro Garnacho once again failed to impress in what could have been his Man Utd farewell amid rumours linking him with Napoli and Chelsea.

Here is how SunSport rated the individual performances.

Andre Onana – 7

Good save low down to his left to keep out an Alex Iwobi shot early doors.

Other than that he was barely tested but no glaring errors mean it is a step in the right direction for the Red Devils No1.

Diogo Dalot – 6

Had a difficult time in the first half up against Iwobi who was Fulham‘s main attacking threat.

Switched to the left flank in the second half and supported Garnacho without posing much of a threat.

Matthijs de Ligt – 8

Another strong showing at the back from the Dutchman. Without his support for Dalot, Fulham may have created a goal down United’s right-hand side.

Harry Maguire – 9

A superb defensive display from the England star who has been one of United’s best players since Amorim took charge.

Pulled off a brilliant header at the back post to deny Rodrigo Muniz a certain goal.

Lisandro Martinez – 8

Superb last-ditch tackle to prevent Emile Smith Rowe from shooting as he burst through on goal.

His goal had a big slice of luck as it was deflected past Bernd Leno but credit to him for having the audacity to shoot.

Noussair Mazraoui – 7

Solid at the back and tried to get forward when he could. United looked more balance with him on the left and Dalot on the right, although the pair swapped at half-time.

Manuel Ugarte – 6

Showed some nice touches and was a bit of a menace in the middle – in a positive and negative sense. Kept a close eye on Smith Rowe and allowed him no time on the ball.

Booked for a foul on Adama Traore and was taken off shortly afterwards with an injury.

Bruno Fernandes – 5

Not at his best. Barely saw the ball in the first half and was not very effective when he did get it.

Amad Diallo – 6

Looked bright on the ball and United’s only real outlet going forward.

He worked tirelessly and pressed really well – his hard work paid off when he found the back of the net in stoppage time but his effort was chalked off.

Alejandro Garnacho – 3

Was cautious on the ball and ran into blind alleys too often. Final ball let him down on the rare occasion he did manage to beat a defender.

Rasmus Hojlund – 4

His hold up play is nowhere near good enough for this system or for a club like United.

He was too gung-ho at times and his erratic nature meant linking up with Amad and Garnacho proved difficult.

Hauled off before the hour mark which says it all about his performance.

Subs:

Leny Yoro (for De Ligt, 58mins) – 6

A more assured display given his shaky start to life in the Premier League.

Joshua Zirkzee (for Hojlund, 58mins) – 5

Like Hojlund he had a difficult time holding the ball up but United improved with him on the pitch.

Toby Collyer (for Ugarte, 76mins ) – 6

Solid display again from the youngster who was often in the right position to clear, including one on the line to stop a Joachim Andersen header from going in.

Kobbie Mainoo (for Garnacho, 80mins) – 6

Provided energy in midfield and shored things up alongside Collyer.

A brilliant one-two with Amad set up the winger to score before VAR ruled Amad offside.

Tyrell Malacia (for Mazraoui, 80mins) – 6

Brought on in an unfamiliar right wing-back role but did what was needed to see out the clean sheet.