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‘This is terrifying!’ Labubu doll fans say after discovering what’s behind the viral toy’s cute, furry exterior

THEY’RE the must-have accessory of the summer – but people have been left horrified after seeing what is behind the viral Labubu dolls.

The furry dolls – made popular by Chinese toy company Pop Mart – have caused shoppers to go into a frenzy in recent months. 

Person holding two Labubu dolls.
EPA
People have been going wild for the monster-like Labubu dolls[/caption]
Labubu doll and brown bunny costume.
People have been shocked seeing what a ‘naked’ Labubu doll looks like
x.com

With their bunny ears and creepy smiles, Labubu dolls have surged in popularity since being spotted on the bags of celebrities including Rihanna, Kim Kardashian, Olivia Attwood and Gemma Collins – and even David Beckham.

But now people are realising what the dolls look like without their fluffy exteriors. 

One social media user has gone viral after sharing a photo of their toy without its iconic hooded outfit and soft clothes. 

The bald-looking doll looked rather less endearing, with its large, toothy smile and claw-like feet. 

The X user showed how the doll is wearing underwear with a bow under its recognisable fluffy onesie.

One person wrote: “THIS S*** LOOKS HORRENDOUS WHAT THE F***.”

Another added: “THIS IS TERRIFYING.”

A third commented: “Now why would you undress the Labubu? [It’s] looking like when a man shaves off his beard and has no chin.”

Many people said the worst part of the exposed doll was the three-toed, alligator-like feet. 

Created by Hong Kong-born artist Kasing Lung, the vinyl figures are sold in £17.50 “blind boxes” — so fans do not know which version they are getting.

Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures – and rare models are re-selling online for up to £1,000.

CELEB APPEAL

Former England captain David revealed that his daughter Harper, 13, had bought him one, showing off a snap of a rare “secret” edition character.

Kim Kardashian posted a shot of her collection, while former Love Island star Olivia went further by having a Labubu-themed birthday party.

Rihanna was also pictured sporting one on a Louis Vuitton handbag in LA.

Woman in pajamas holding three small plush toys.
Instagram/olivia_attwood
Olivia Attwood even had a Labubu-themed birthday party[/caption]
Gemma Collins in a yellow outfit at a Pop Mart store, holding Labubu toys.
Towie favourite Gemma declared she’s ‘obsessed’ with the dolls
Threads

And Towie favourite Gemma declared she’s “obsessed”, adding: “It’s all about the Labubu.”

The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.

The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.

Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.

Where to buy Labubu and how much do they cost?

Labubu doll in bunny costume on display.
Getty
Labubus come in an array of vibrant colours, unique shapes and various sizes[/caption]

Labubu dolls are sold on Amazon, the Pop Mart website, as well as in the toy retailer’s various UK outlets.

Among these are London’s famous Oxford Street, as well as Westfield shopping centres and Manchester’s Chinatown district.

A single model can cost anywhere from £13.50 to £211, depending on the rarity of the design.

A blind box of six from Pop Mart will set you back a cool £105.

You can also pick up the figurines in Harrods for a limited time.

What are Labubu and why are they so popular?

LABUBU is a brand of plushies designed by Hong Kong-born artist Kasing Lung and loved by celebrities like Olivia Attwood, Dua Lipa and Rihanna.

The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.

Pop Mart is a Chinese toy retailer, known for its collectible designer models that are often sold in a blind box format, meaning you don’t know what you’ve got until you’ve opened it.

After mammoth success overseas, the Labubu craze has now made its way to the UK.

The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.

Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.

Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures.

They come as little toys you can hook on your handbag, as well as mega-sized figures and quirky home decorations.

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