IRELAND’S first-ever Prime Day sale is officially here with hundreds of deals – including the Amazon Fire TV Stick HD for only €26.99.
The shopping giant has slashed the price of thousands of items on the brand new Amazon.ie website over a four-day shopping event, which runs until Friday, July 11.

The deals are only available to people with an Amazon Prime subscription[/caption]
The best deal so far is the Amazon Fire TV Stick HD, which is priced at €26.99[/caption]
And shoppers can also control it with the Alexa Voice Remote[/caption]
The deals are only available to people with an Amazon Prime subscription, but there’s a free trial available to access the epic deals.
Prime members can shop ‘Today’s Big Deals’, which features daily themes curated exclusively for Prime members.
It also includes limited time ‘New Deal Drop’ deals launching at midnight every day throughout the shopping event.
And the best deal so far is the Amazon Fire TV Stick HD, which is priced at €26.99 as part of the Prime Day sale, which is a 42 per cent discount.
It features a fast, affordable streaming in Full HD, and shoppers can also control it with the Alexa Voice Remote.
And they can also use their voice to easily search and launch shows across multiple platforms.
Another Prime Day highlight is the popular Echo Pop smart speaker with Alexa for only €24,99, which is a 52 per cent off.
It features a full sound that is great for bedrooms and small spaces.
And you can also ask Alexa to play music, audiobooks and podcasts from your favourite providers.
Shoppers can also get the Amazon Kindle (16 GB) for just €85.88.
Ireland Country Manager at Amazon, Ali Dunn said: “We are excited to bring our first dedicated Prime Day to Irish customers, following our Amazon.ie launch in March.
“We’re celebrating Prime members in Ireland with an extended event packed with incredible savings from popular brands to trending products.”
“Deals on Irish brands will also be available on the Brands of Ireland section of Amazon.ie.”
Ali continued: “Prime Day is a celebration of the value we offer to our members year-round, combining value, convenience, and exclusive benefits all in one.
“How we shop says a lot about us. I’m excited to see how Irish customers make Prime Day their own and find deals that truly meets their needs and priorities.”
Customers can join Prime on Amazon.ie for just €6.99 per month and enjoy the very best of shopping including fast, free delivery, savings through exclusive deal events, access to popular TV shows, movies, and live sports on Prime Video; free games on Prime Gaming and exclusive offers from partners like Odeon cinemas and Deliveroo.
SHOPPING HABITS
Recent research by HarrisX shows that four in five Irish shoppers feel a sense of satisfaction when getting something they want for less.
While 68 per cent say they experience excitement when grabbing deals before a product sells out, 65 per cent prefer extended sales, giving them more time to decide.
The research also reveals that 66 per cent of Irish shoppers are more likely to shop with retailers offering membership benefits with free delivery, exclusive discounts, and faster delivery being key motivations.
To celebrate Ireland’s first-ever Prime Day sale, the Amazon Prime Day Ice-Cream Cart will be in Dublin, Cork, Limerick and Galway serving complimentary ice cream inspired by four distinct Prime Day shopper personalities – the Planner, the Gifter, the Spontaneous Shopper and the Competitive Shopper.
The Wellness Psychologist, Dr. Clodagh Campbell, added: “Amazon.ie’s first Prime Day isn’t just a milestone for Irish shoppers – it’s a really interesting reflection of our personalities.
“Whether you’re a meticulous planner, a thoughtful gifter, a spontaneous deal-seeker, or a value-driven competitive shopper, your approach to shopping says a lot about what you value and how you find joy.
“Recognising your shopping persona can help you make the most of the experience – turning Prime Day into something that’s not just practical but also personally rewarding.”

The shopping giant has slashed the price of thousands of items on the brand new Amazon.ie website over a 4-day shopping event[/caption]