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Amazon device deals July 2025: Prime Day savings on Fire TVs, Ring doorbells and more

CALLING all tech fans! Amazon Prime Day is back and it’s bigger than ever.

We report on the best Amazon device deals each month, and right now Amazon Prime Day is in full swing, so you can save big on Fire TVs, Ring Doorbells, and more.

an amazon fire tv surrounded by various smart devices
There are plenty of Amazon device deals to shop this month

Amazon device deals

This month, shoppers can take advantage of brilliant price drops across Amazon’s range of gadgets.

You’ll often find popular picks like Fire Sticks, Fire TVs, Echo Dots, and Ring security systems all going for less.

Over the next few days, you’ll notice the deals are a little more exciting on Amazon – but remember, you will need to be a Prime Member to snap up the exclusive offers.

To make sure you don’t miss out on the best deals, we’ve put together a handy guide with all the top offers available right now.

Take a look and find the perfect addition to your home tech setup.

Amazon device deals

Amazon Fire HD 8 tablet, £49.99 (was £99.99)

Amazon Fire HD 8 tablet.
Amazon

Fire Tablets are a great way to complete daily tasks[/caption]

Amazon Fire HD 8 tablet, £49.99 (was £99.99)

Fire Tablets are a great way to complete daily tasks that don’t require booting up a PC, such as browsing the internet or scrolling through social media.

They can do everything you need without the lofty price tag some laptops come with.

The Fire HD 8 tablet features an 8-inch screen and boasts approximately 13 hours of battery life, allowing you to leave the charger at home and take it on the go.

Also on sale:

  • Amazon Fire Max 11 tablet, £144.99 (was £249.99) – buy here
  • Amazon Fire HD 10 tablet, £84.99 (was £149.99) – buy here
  • Amazon Fire HD 10 Kids Pro tablet, £119.99 (was £199.99) – buy here
  • Amazon Fire HD 8 Kids Pro tablet, £59.99 (was £149.99) – buy here

Echo Pop Newest gen, £20.99 (was £44.99)

Purple smart speaker with light.
Amazon

Echo Pop Newest gen, £20.99 (was £44.99)

Searching for a budget-friendly smart speaker? The Echo Pop is now affordable than ever.

The Amazon speaker is ideal for small spaces and comes with built-in Alexa – you can use your voice to play your favourite playlist, control compatible smart home devices, make calls, and more.

The device also boasts multiple layers of privacy protection, so you’ll not only enjoy great sound but also a secure and reliable Alexa experience.

Also on sale:

  • Echo Dot, £30.99 (was £54.99) – buy here
  • Echo Spot 2024 release, £49.99 (was £79.99) – buy here
  • Echo Dot Kids, £30.99 (was £64.99) – buy here
  • Echo Hub, £119.99 (was £169.99) – buy here
  • Echo Auto, £29.99 (was £59.99) – buy here

Amazon Fire TV 55″ 4-Series 4K UHD smart TV, £329.99 (was £549.99)

Amazon Fire TV displayed on a screen showing an agate stone pattern.
Amazon

Fire TVs are also up for grabs[/caption]

Amazon Fire TV 55″ 4-Series 4K UHD smart TV, £329.99 (was £549.99)

Shoppers hoping to bag a brand-new television at a reduced cost should have this deal set firmly in their sights.

The 55-inch TV comes with an Alexa Voice Remote to find your favourite content with ease.

You can stream your favorite TV shows and tune into must-see movies with subscriptions to Netflix, Prime Video, Disney+, and more.

Also on sale:

  • Amazon Fire TV 50-inch Omni QLED series 4K, £389.99 (was £649.99) – buy here
  • Amazon Fire TV 32-inch 2-Series, £169.99 (was £249.99) – buy here
  • Amazon Fire TV 55″ Omni Mini-LED series, £639.99 (was £849.99) – buy here

Amazon Fire TV Stick 4K, £27.99 (was £59.99)

Amazon Fire TV Stick 4K with remote and packaging.
Amazon

We’ve also stumbled across a top-quality Fire TV sticks on sale[/caption]

Amazon Fire TV Stick 4K, £27.99 (was £59.99)

The Amazon Fire TV Stick 4K is now on sale for just £27.99 (down from £59.99).

Perfect for anyone who wants to upgrade to the Fire TV platform, it combines the simplicity of Fire TV with the power of hands-free Alexa control.

You’ll get instant access to Netflix, Disney+, and of course, Prime Video, all in stunning 4K Ultra HD (as long as your TV supports this).

Also on sale:

  • Amazon Fire TV Stick 4K Max, £39.99 (was £69.99) – buy here
  • Amazon Fire TV Stick HD, £23.99 (was £39.99) – buy here
  • Amazon Fire TV Cube, £109.99 (was £139.99) – buy here

Amazon subscriptions

While you can save on Amazon’s devices, you can also bag some great bargains on its subscriptions.

Amazon often offers free trial periods and cheap deals on its subscription services to entice new customers.

So there is plenty to enjoy away from the device deals.

Right now, you can trial run Amazon Audible free for 30 days, meaning you can enjoy a vast selection of audiobooks, podcasts, and original audio shows.

Music lovers can also test-run the Amazon Music Unlimited membership and enjoy 30 days of free listening.

You can stream all your favourite ad-free music, get unlimited access to any song, and listen offline.

There are plenty more amazing deals to be had, so make sure to head to our Amazon hub to find out more.

What are Kindle Daily Deals?

The clue’s in the name – each day, Amazon unveils a selection of Kindle book deals, but only for a limited time.

Shoppers can save on top-rated titles in all genres, including romance novels, crime fiction, and thrillers, with prices starting from just 99p.

Need a new Kindle but not sure which one is right for you? We’ve got you covered.

Check out our Kindle 2022 review and our Kindle 2019 review if you’re open to investing in an older model.

What are Lightning Deals on Amazon?

While shopping on Amazon, you may have come across the retailer’s ‘Lightning Deals’.

According to Amazon: ”A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short period.”

As Amazon explains, these deals will have limited quantities, which means once they’re gone they’re gone – so you’ll have to be quick if you want to bag a particular bargain.

There are deals across all departments, with offers up for grabs on beauty buys, top-rated tech, toys, and more.

The easiest way to see what Lightning Deals are currently available is to visit the Today’s Deals page.

It’s also worth noting that during Prime Day, all Lightning Deals are exclusive to Prime members.

When is Prime Day?

We haven’t got an exact date yet, but Amazon typically holds its Prime sale around mid-July.

For more details on one of Amazon’s biggest sales, head to our When is Amazon Prime Day? explainer.

We’ll keep you up to date on the best Amazon Prime Day UK deals as soon as they drop.

Amazon device deals

Device comparisons

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