PENNEYS has launched a new belly-friendly dress that is “packed with personality” – and it’s perfect for all summer events.
Rita Ora has released her newest collection with the retailer and items range from chic skirts to basic everyday essentials.
The new Rita Ora Puffball skirt dress is the ultimate summer look[/caption]
Get a belly-friendly style this year for just €28[/caption]
Get the hottest looks this year with the latest styles from the large retailer.
The new Rita Ora Puffball Mini Dress is “playful, bold, and packed with personality” at only €28.
Stand out this summer in a red and white gingham check pattern look complete with a stretchy smocked belly-friendly bodice.
The round neckline and puffed short sleeves allow for a snug but comfy fit – perfect for long summer events.
Penneys has said, “The puffball skirt adds serious volume (and fun), while the elasticated cuffs and zip-up back keep things easy to wear.”
Style the print with a white platform flip flop and matching pashmina for an elegant holiday look.
Take this dress from sandy beaches to mucky fields as it doubles up as the ultimate concert fit this year.
Get the classic festival look with knee-high wellies and socks with a black cross body bag – perfect for dancing all night.
Sizes range from six up to 20 in this ultimate summer look.
And all sizes are still available online and in stores now.
Meanwhile, other fashion fans were getting ruffle ready with the newest set from the retailer.
Get a break from the dresses with this unique look that is a must have for your wardrobe this summer.
Add a little texture to your rotation with this tiered short sleeve t-shirt for just €20.
Everyone can stun in ruffles this summer as sizes range from XS to XL.
The soft ruffle sleeves and layered hem add shape and dimension, while the back button makes for easy fastening.
Pair this stunning new top with white wide leg jeans with a leather slider for an ‘effortlessly chic’ look.
Or set the look with the matching tiered ruffle skirt at only €22.
Choose from a stunning teal or pink, as these latest summer staples come in two different colours.
Pick your favourite, with both colours available online and in stores across the country.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
