PENNEYS shoppers are set for a frenzy over a new summer dress in stores now.
The retailer has brought out the perfect addition to your summer wardrobe.
The Boho Beaded Maxi Dress is €18[/caption]
It features beaded shoulder straps[/caption]
The Boho Beaded Maxi Dress is a bargain, costing just €18.
The dress is perfect for holidays, made from a light airy material with a pleated skirt.
It features a plunging v-neckline, with beads on the shoulder straps.
It is available in light pink, making it perfect for brightening up your Instagram while on holidays.
Shoppers can pick the dress up in sizes XS to XL.
In the official item description on the Penneys website, fashion bosses wrote: “A maxi dress featuring a V-neckline, scooped back and beading to the spaghetti straps.”
Shoppers can pair the dress with a stunning pair of shoes also from the retailer.
The Rita Ora Mesh Mary Jane Shoes are perfect for taking with you on holidays, made from an airy mesh material.
Costing just €14, shoppers can choose from sizes UK 3 to UK 8.
And fashion fans can choose from two colours – ecru and black.
In the official item description on the Penneys website, bosses wrote: “Mesh Mary Jane flats with adjustable buckle straps.
“Unlock your elegant side in these Rita Ora mesh Mary Jane shoes that blend ballet-inspired grace with modern design.
“In a versatile neutral colourway, the light, breathable mesh upper creates an ethereal look, complemented by a practical adjustable buckle strap.
‘CLASSIC SHOE STYLE’
“These Mary Jane flats offer a refined touch on a classic shoe style.
“Team them with flowing summer dresses, tailored cream suits, or your go-to denim for an elevated everyday look.
“These Mary Janes work overtime to keep you looking polished from morning meetings to evening plans.”
The dress has a tie at the back[/caption]
The Rita Ora Mesh Mary Jane Shoes cost €14[/caption]
They also come in black[/caption]
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
