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Thailand’s Half-Half Travel Initiative: Boosting Domestic Tourism with 1.75 Billion Baht

Whisk yourself away to the land of smiles, as Thailand unfurls a novel and exhilarating campaign to shake up domestic tourism. With a lavish 1.75 billion baht earmarked for the Half-Half Thailand Travel initiative, the nation is poised to inject enthusiasm into the post-pandemic travel scene. Announced by Tourism and Sports Minister Sorawong Thienthong on the 24th of June, this enticing programme is tailored to ignite travel during the typically quieter low season. Its dual aim is to breathe new life into the tourism industry while bolstering businesses still reeling from the pandemic’s harsh setbacks. This new scheme is part of a more comprehensive 115 billion baht stimulus package. It tantalizes travelers with juicy subsidies for both accommodation and various travel-related escapades. Last week, a frenzy ensued as operators jostled to register for this campaign, while public registrations leap into action tonight, setting the stage for travel nerdery commencing from…

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