PENNEYS fans are set to love a new “boho chic” skirt in stores – and it’s a must have for all your summer events.
The new Chambray Tiered skirt is now available for just €22.
Rita Ora has dropped some stunning new items in her latest collaboration[/caption]
The ‘airy vibe’ is ideal for any festival goer this summer[/caption]
One famous celebrity’s range is back with all-new stylish looks that are must-haves this summer.
Rita Ora has released her newest collection with Penneys and items range from chic skirts to basic everyday essentials.
Her latest collaboration included the Chambray tiered midi skirt for just €22.
The popular retailer said: “Perfect for sunny days or pairing with a casual top for an effortless look.”
Stay cool and chic this summer as the tiered look is made from a soft light blue chambray fabric.
With an elasticated waistband this item is perfect for any belly conscious shoppers as it has an adjustable fit.
The midi length pairs perfectly with a cowgirl boot and white box tee as the base for a festival fit.
Complete the look with a fringe waistcoat and brown belt to get the boho chic vibe.
The tiered design with multiple gathered layers offers a graceful, airy vibe – perfect for dancing to your favorite artist this summer.
Sizes range from 6 up to 20, with all available in stores nationwide.
Meanwhile, other fashion fans were excited to see the new dreamy holiday dress land in stores.
The new Paula Echevarria Lola V-Neck Maxi Dress is just €28.
The Maxi Dress has an elegant look with ruffled sleeves for a classy sunset outfit.
Choose from red or green, this is a wardrobe must-have, with sizes ranging from XS-XL.
Shop this dreamy summer look online or in stores.
Get an elegant fit for a destination wedding when you pair the dress with a kitten heel and matching clutch purse.
Swap heels for sandals for chic holiday look, perfect for a romantic meal by the sea or simply strolling through your next sun spot.
Penneys said: “Make a statement in the Lola maxi dress from the Paula Echevarria range.
“Cut to a long length, it’s perfect for special occasions. Dress it up with heels, a clutch bag and chunky jewellery for a standout look!”
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
