PENNEY’S fans are rushing to buy the latest chic look in stores that comes in two different colours and is perfect for concert season.
The new Denim mini dress is now available for just €20.
Get this must have summer look for just €20[/caption]
The new denim mini dress from Penneys is the perfect festival fit[/caption]
With a heatwave on the way this week, the retailer has all the best buys to keep you cool and stylish.
Dance away in the fields of Stradbally or rock out at Malahide Castle in the latest look from Penneys.
The new denim mini dress is just €20 and is the perfect festival fit.
As the weather gets warmer, let your style get cooler in either the light or mid blue colour.
Complete your warm weather collection as you pair this dress with combat boots, a cross body bag and some funky shades – perfect for Electric Picnic.
Or get a more chilled day to day vibe with this trendy look when styled with an oversized shirt and low top trainers.
Penneys bosses said: “The rounded neckline is super chic and gives it an elevated look and feel, while the seam detailing adds structure.
“Stretchy for added comfort, it’s finished with a central zip closure to the back that makes it easy to put on and take off.
“Team it with your fave flat sandals and get set to soak up the rays in style”.
All sizes are available online starting from six and going up to a 20.
Meanwhile, other fashion fans are loving the new dreamy dress in stores that is a must-have this summer.
The new puff sleeve maxi dress is no exception to the rule at only €30.
Pick between the green or white to stand out this summer.
Sizes range from six up tp 20, so everyone can be chic this summer.
Penneys said: “Soft details and a solid green finish make this maxi dress an effortless choice.
“The V-neckline and gathered detailing at the bust and waist create a gentle shape, while short puff sleeves with elasticated cuffs add a touch of volume.
“Pair it with your favourite accessories and some sandals or low top trainers depending on your plans.”
Both styles are available in select stores around the country.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
