PENNEYS fans are rushing to buy a stunning new dress for summer in two colours – and it’s perfect for the hot weather.
With a heatwave on the way this week, the retailer has all the best buys to keep you cool and stylish.
The new maxi dress features a puff sleeve design[/caption]
Choose from white or green in this stunning summer look[/caption]
Get a chic holiday outfit this summer with the latest look in stores from Penneys.
The company has been excelling with their holiday shop, ranging from bronzing drops to sleek sliders.
The new puff sleeve maxi dress is no exception to the rule at only €30.
Penneys said: “Soft details and a solid green finish make this maxi dress an effortless choice.
“The V-neckline and gathered detailing at the bust and waist create a gentle shape, while short puff sleeves with elasticated cuffs add a touch of volume.
“Designed with an empire waistline for a relaxed fit, it also includes a tie closure at the back neckline.”
Go from pool to party in this versatile look as it matches with almost everything.
“Pair it with your favourite accessories and some sandals or low top trainers depending on your plans.”
Pick between the green or white to stand out this summer.
All sizes ranging from 6 – 20 are available online and in stores.
Fans are also loving the new unique look that is a must have for your wardrobe this summer.
Add a little texture to your rotation with this tiered short sleeve t-shirt for just €20.
The soft ruffle sleeves and layered hem add shape and dimension, while the back button makes for easy fastening.
Or better yet, get a break from the dresses with the matching maxi skirt for just €22.
Everyone can stun in ruffles this summer as sizes range from XS to XL.
You can choose from a stunning teal or pink, as these latest summer staples come in two different colours.
Embrace that effortless boho feeling with this tiered maxi skirt as you pair the look with a white box tee and sandals.
Penneys said: “And with a comfy stretch waistband, this skirt is as practical as it is pretty.
Pick your favourite, with both colours available online and in stores across the country.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
