DUNNES Stores fans are rushing to buy new skinny jeans that are “designed to slim the tummy” for casual days.
The High Rise Skinny Sculpt Jeans are available in stores and online now.
They are priced at just €20 and come in sizes 8 to 22.
The retailer said: “These high-rise skinny jeans are designed to slim the tummy and contour your curves.
“They are crafted from a stretchy, cotton-rich denim that offers support and control.”
The jeans can be styled with just about anything from t-shirts to fancier tops for a night out.
Dunnes Stores has styled the jeans with a denim shirt and a striped top.
Meanwhile, shoppers are scrambling to get their hands on a “viral suit” – and all the major high street shops have released their own version.
The suits generally consist of a stretch long-sleeved top and stretch leggings.
A fashion blogger told how Penneys has dropped the look for a bargain €20.
Amy, who posts under @balancebyamy, took to Instagram to show off her casual outfit.
She said: “I just thought I’d quickly show you, before I head off to work, this little two-piece I bought at Penneys yesterday.
“I have seen these going viral on TikTok in Dunnes and Zara.
“But in Dunnes Stores they are €40, and in Zara…
“I’m actually not sure how much they are, probably €50 or €60 or something. Penneys is €20.”
The TikToker explained there’s some slight difference in each high street design.
She said: “I think the cardigan is slightly different from the one in Dunnes, but I just wanted it for casual wear.
“Now I am going to be wearing it to school.”
The cute cardigan has a v-neck and buttons down the centre.
Recreate the look with the Stretch Long Sleeve T-Shirt – costing just €4.50.
Penneys chiefs described it as a stretch tee with long sleeves and a shallow V-neck.
They said: “A classic piece for your day-to-day wardrobe, this top is looking to become your next go-to.
“In a black colourway, its minimal V-neckline offers a sophisticated take on this everyday style.
“With long sleeves providing fuller coverage, the stretch-infused fabric is designed to sit comfortably against your silhouette.
“Pair with a maxi skirt and pointed flats for a brunchtime look that you can wear through to evenings out with friends.”
THE HISTORY OF DUNNES STORES
DUNNES Stores opened its first store on Patrick Street in Cork in 1944 – and it was an instant hit.
Shoppers from all over the city rushed to the store to snap up quality clothing at pre-war prices in Ireland’s first ‘shopping frenzy’.
During the excitement, a window was forced in and the police had to be called to help control the crowds hoping to bag founder Ben Dunne’s ‘Better Value’ bargains.
Dunnes later opened more stores in the 1950s and began to sell groceries in 1960 – starting with apples and oranges.
The retailer said: “Fruit was expensive at the time and Ben Dunne yet again offered Better Value than anyone else in town.
“Over time, our food selection has grown and that spirit of good value has remained strong.
“Now we offer a wide range of carefully-sourced foods from both local Irish suppliers and overseas.”
The retailer’s first Dublin store opened its doors in 1957 on Henry Street and a super store on South Great Georges Street was unveiled in 1960.
They added: “In 1971, our first Northern Irish store opened, and many others soon followed.
“Expansion continued in the 1980s in Spain, and later into Scotland and England.”
Dunnes now has 142 stores and employs 15,000 people.
