SHOPPERS have been left “flabbergasted” after spotting a pricey handbag in Primark that they joke looks like Claudia Winkleman.
The Suede Fringe Crossbody Bag is part of Rita Ora’s summer 2025 collaboration with the high street giant and will set fashion fans back £50.
Shoppers have been left stunned by a £50 bag in Primark[/caption]
The handbag is part of Rita Ora’s summer collection[/caption]
Fashion fans joked the bag looks like Claudia Winkleman[/caption]
Primark bosses say the suede and leather accessory will “inject some celebrity style” into your bag collection.
They add: “Made from black suede, it’s designed in a rectangular shape with a top zip closure and silver-toned hardware.
“The standout feature? A bold fringe detail across the front, giving it extra movement and texture.
“An exterior zip pocket adds function, while the adjustable shoulder strap means you can wear it your way — whether slung across the body or on the shoulder.”
Cheeky shoppers have insisted the boho fringe detailing reminds them of The Traitors’ presenter Claudia Winkleman due to her own heavy fringe and iconic black tresses.
But it’s the high price point that’s left them most shocked.
Sharing a clip of it on TikTok, fashion fan Victoria said: “I’m gonna need help understanding why a Primark bag is £50. I’m very confused atm.”
Her video quickly racked up more than 90,000 views with plenty of social media users in full agreement.
One gasped: “Fifty quid for a bag that looks like Claudia winkleman??”
A second wrote: “What the helly! This collab was supposed to connect Rita Ora’s roots and upbringing and her connection to everyday people.
“But pricing a bag at £50 in Primark feels disconnected from that message and tone deaf quite frankly.
“For someone who often speaks about humble beginnings every chance she gets this doesn’t quite align with the idea of making fashion accessible to the fans who supported her from the start.”
“That’s a f***ing joke. Primark need to remember who the f*** they are”, fumed a third.
A fourth added: “Primark needs to take a look in the mirror and remember who they are. £50 for a early 2000s primark bag is outrageous.”
Meanwhile, a sixth chimed in: “I saw this the other day and my flabbers were absolutely gasted!”
But other diehard Primark fans defended the price and pointed out: “It’s real leather.”
“Try buying any bag on the high street that is real suede or leather for £50. That’s actually cheap”, someone else insisted.
A third agreed: “It’s leather! Price is correct.”
Indeed, the outer section of the handbag is made from 100 per cent leather suede, with PVC only used for the underside of the strap and polyester for the lining.
Rita, 34, has been a brand ambassador for Primark since 2023, allowing fashion fans to shop her “famous style for less”.
The star, often seen in designer clothing, said she was keen to honour her roots and love for the high street brand.
Her latest 172-piece collection starts from just £3.50 for a pair of earrings.
She said she was excited by the prospect of developing her own affordable fashion collection that offered quality and value. after signing a multi-season deal.
We told earlier how a “hidden gem” skirt in her latest summer 2025 collaboration left fashion fans in a frenzy.
Why Primark is great for looking expensive on a budget
By Clemmie Fieldsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
