THE annual Amazon Prime Day event is back and longer than ever before.
The popular members-only sale kicked off at midnight with promises of deep discounts and the best savings of the summer, but how long will the sale bonanza last?
Join Amazon Prime for FREE and get access to the Prime Day sale
Typically, Prime Day sales have run for two days, but for 2025, Amazon is giving Prime members four days of deals, with offers running until midnight on Friday, 11 July.
Amazon constantly runs great price drops on everything from La Roche-Posay SPF to desk fans, but Amazon Prime Day is a chance to save even more on summer essentials.
Prime members can expect savings on tech, beauty, home and garden essentials, fashion and much more.
We’ll be rounding up the best deals during the event, and you can follow our Prime Day live blog for all the latest updates and news as the deals drop.
How do I get access to Amazon Prime Day deals?
If you don’t want to miss out on the deals, you’ll need to become a Prime member.
The massive summer sale is exclusively for Amazon Prime members, meaning you’ll need to sign up if you want access to the jaw-dropping discounts when the event kicks off.
Prime membership is easy to sort and comes with loads of perks, including next-day delivery and access to Prime Video and Amazon Music.
The subscription will set you back £8.99 a month, or you can save by opting for the annual membership at £95.
But here’s the money-saving hack shoppers need to know – if you’re new to Prime, you can sign up for a 30-day free trial, giving you free access to the sale when it launches.
Just remember you’ll need to cancel your membership before the 30-day trial ends to avoid being charged the ongoing £8.99 monthly fee.
With Prime Day 2025 promising “some of Amazon’s best deals of the summer” across top brands and bestsellers, it’s the perfect opportunity to grab those big-ticket items you’ve had your eye on.
When does Prime Day 2025 end?
This year, the sale has been extended to four days, ending at midnight on Friday, 11 July.
The sale is perfect for stocking up on everything you need for summer and beyond, all with the benefit of fast, free delivery.
The timing couldn’t be better for savvy shoppers looking to score significant savings on big-ticket items, must-have gadgets, and everyday essentials without having to wait for the autumn sales to arrive.
How long will Prime Day 2025 last?
The Prime Day event for this year will be four days, which is double the usual time to snap up unmissable offers.
For 2025, the retail giant has introduced ‘Today’s Big Deals’, featuring daily themes curated exclusively for members, including limited-time ‘New Deal Drop’ offers launching at midnight every day throughout the sales event.
We recommend keeping a close eye on the Prime Day deals hub on Amazon’s website, which will highlight the best discounts as they go live.
We have already spotted deals on the Dyson Airstrait, Ring Doorbell and Shark Stratos vacuum cleaner, with more to come.
You can check out the best Prime Day deals according to our team of Sun Shopping experts, who’ll be working around the clock to bring you the best bargains.
Join Amazon Prime for FREE and get access to the Prime Day sale
When is Prime Day 2025?
Prime Day will officially kick off on July 8, 2025, offering Prime members major discounts across top brands.
Prime members will get access to exclusive limited-time deals on tech gadgets, appliances, beauty must-haves, and fashion steals.
The July timing follows Amazon’s established pattern, with last year’s summer Prime Day taking place on 16-17 July.
If you’re looking to maximise your savings throughout the year, it’s worth noting that Amazon typically hosts a second major sale event in October.
While not yet confirmed for 2025, last year’s Big Deal Days kicked off the holiday shopping season on October 8-9.
Amazon Prime vs Black Friday: Which is better?
Prime Day deals are exclusive to members[/caption]
Amazon Prime Day and Black Friday are two of the biggest shopping events of the year – but which offers the best bang for your buck?
Prime Day was originally launched in 2015 to celebrate Amazon’s 20th birthday, but has since evolved into an annual mega sale that rivals Black Friday and Cyber Monday for serious bargain hunters.
Last year’s Prime Day was the biggest ever recorded, with bargain hunters snapping up more than 200 million items from independent sellers during the 48-hour sale.
Amazon also revealed that throughout 2024, Prime members in the UK saved nearly £200 on average on delivery costs alone – more than double the annual membership fee.
But in terms of length, scale, and discount quality, Black Friday is still the reigning deals period of the year.
You’ll find terrific price drops during both sales, and it’s not impossible that some Prime Day offers may well match those you find during Black Friday.
One major difference is that Prime Day deals are exclusive to Prime members, while Black Friday sales are open to everyone.
This means you’ll need a £8.99 monthly subscription (or a free trial) to access the discounts.
The other key difference is timing.
Prime Day takes place in July – perfect for summer purchases and early Christmas shopping, while Black Friday kicks off the festive shopping season in late November.
A great way to check if the deals are as good as they appear is by using price tracking sites like camelcamelcamel.
Other price comparison sites, such as Idealo, are also helpful and let you compare and track across multiple retailers.
Our Sun Shopping experts recommend keeping an eye on both sales for the best deals.
Join Amazon Prime for FREE and get access to the Prime Day sale
What were the best Prime Day deals in 2024?
Amazon’s enormous Prime Day event 2024 saw millions of impressive price cuts, but some deals stood head and shoulders above the rest.
Tech gadgets were the big winners during the summer sale, with shoppers going wild for discounted Apple products such as the AirPods Pro, which were discounted to £179 – a massive saving of £70 on the usual £249 price tag.
Amazon’s own devices were also predictably among the hottest sellers, with the Echo Dot smart speaker plummeting to just £21.99 – less than half its normal price.
Fire TV Sticks were another winner, with the 4K version dropping to a bargain £34.99, making it the perfect time to upgrade without splashing out on a new set.
In the kitchen department, the Ninja air fryers were the must-have item of Prime Day 2024, with several models selling out completely after discounts of up to £80.
Vacuum cleaners from Shark and Dyson also proved as popular as ever, with the cordless models seeing some of the biggest price drops of the event.
Amazon Prime Day dates through the years
Here’s a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:
- 2015: 15 July
- 2016: 12 July
- 2017: 11-12 July
- 2018: 17-18 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2023: 11-12 July
- 2024: 16-17 July
- 2025: Set for 8-11 July
Top 10 Amazon Prime Day deals
Amazon Prime Day is running from 8th-11th July – here’s our pick of the 10 best deals for Prime members.
*If you click on a link in this boxout we will earn affiliate revenue
- Shark FlexBreeze HydroGo Cordless Fan, £99.99 (was £129.99) – buy here
- Eufy G50 Robot Vacuum Cleaner, £99.99 was (£199.99) – buy here
- Ninja Foodi Dual Zone Digital Air Fryer, £124.99 (was £218.99) – buy here
- Echo Dot + Ring Video Doorbell, £65.99 (save 57%) – buy here
- Amazon Fire TV Stick 4K, £27.99 (was £59.99) – buy here
- L’Oréal Paris Anti-Ageing Day Cream, £13.99 (was £29.99) – buy here
- Weleda Skin Foodn Moisturiser, £8.55 (was £12.07) – buy here
- Remington Advanced Coconut Therapy Hair Straightener, £52 (was £139.99) – buy here
- Ninja Foodi StaySharp Knife Block, £159.99 (was £249.99) – buy here
- Xinwild Wireless Earbuds, £21.99 (was £129.99) – buy here
Just remember: to qualify for these offers you need to be signed up to Prime.
We’ve rounded up more great offers here:
- Best UK Prime Day deals
- Best deals on Amazon devices
- Best home and garden deals
- Best Amazon Prime Day beauty deals
