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Dunnes Stores shoppers set for frenzy over new summer dress with ‘delicate embroidered’ detailing in two colours for €25


DUNNES Stores shoppers are set for a frenzy over a new summer dress – and it’s perfect for any event.

The retailer has been bringing out a range of summer essentials, making sure everyone is ready for the season.

Black eyelet maxi dress with flutter sleeves.
DUNNES STORES

The Embroidered Cotton Poplin Midi Dress is €25[/caption]

White eyelet maxi dress with tiered skirt.
DUNNES STORES

The stunning dress also comes in white[/caption]

The latest addition comes in the form of a beautiful summer dress, that is sure to sell out.

If you’re looking for a summer dress to take you from day to night, and is perfect for a range of events, look no further.

The Embroidered Cotton Poplin Midi Dress is set to be a major hit with fashion fans.

The dress is retailing for just €25, and is available in sizes 8 to 22.

Shoppers can get the dress in two colours – black or white.

The black option would suit any occasion, and could be paired with a number of styling options.

Or, pick up the white option for a pop of colour while on holiday.

The dress features a fitted waist with a flowing skirt, making it perfect to accentuate your figure.

The bottom of the skirt has a beautiful lace detailing to add another bit of style.

But the chest is the real eye-catching area, with an elegant plunging square neckline and a tie in the middle.


The short sleeves are perfect for the summer weather, with lace detailing above the shoulders.

The bottom of the sleeves are open, allowing for some breeze in the hot weather.

In the official item description on the Dunnes Stores website, fashion chiefs said: “Crafted from a lightweight cotton poplin, this midi-length dress features delicate embroidered trims with intricate perforated detailing.

“It is finished with a notch neckline complemented by self-tie accent.”

It is perfect to wear into the office if you have drinks planned after, or to a summer barbecue.

Or, pick it up in either colour to wear on your sun holiday.

It could also be an option for any brides-to-be getting married this summer, offering the perfect wedding dress on a budget.

The dress is available both online and in stores now, but is set to fly off the shelves quick – so shoppers should be fast.

THE HISTORY OF DUNNES STORES

DUNNES Stores opened its first store on Patrick Street in Cork in 1944 – and it was an instant hit.

Shoppers from all over the city rushed to the store to snap up quality clothing at pre-war prices in Ireland’s first ‘shopping frenzy’.

During the excitement, a window was forced in and the police had to be called to help control the crowds hoping to bag founder Ben Dunne’s ‘Better Value’ bargains.

Dunnes later opened more stores in the 1950s and began to sell groceries in 1960 – starting with apples and oranges.

The retailer said: “Fruit was expensive at the time and Ben Dunne yet again offered Better Value than anyone else in town.

“Over time, our food selection has grown and that spirit of good value has remained strong.

“Now we offer a wide range of carefully-sourced foods from both local Irish suppliers and overseas.”

The retailer’s first Dublin store opened its doors in 1957 on Henry Street and a super store on South Great Georges Street was unveiled in 1960.

They added: “In 1971, our first Northern Irish store opened, and many others soon followed.

“Expansion continued in the 1980s in Spain, and later into Scotland and England.”

Dunnes now has 142 stores and employs 15,000 people.

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