CADBURY has unveiled limited-edition Dairy Milk bars designed to celebrate everyday favours which make them perfect for Mother’s Day.
The ‘Made to Share’ bars feature playful packaging that divides the chocolate into sections labelled with relatable scenarios, encouraging sharing and appreciation among friends and family.
The company collaborated with creative agency VCCP and design agency Bulletproof[/caption]
Concept inspired by desire to highlight small, often unnoticed acts of kindness[/caption]
One bar humorously allocates larger sections to ‘who drove’ and smaller ones to ‘who slept’ during a road trip, acknowledging the roles people play during travel.
Another bar is divided into portions labelled ‘who cooked,’ ‘who cleaned,’ and ‘who ate’.
With Mother’s Day coming up on Sunday March 30, the sweet treat would be a perfect gift to make mum feel appreciated.
According to Cadbury, the concept was inspired by the desire to highlight the small, often unnoticed acts of kindness that occur every day.
It comes after a study of 2,000 adults by the chocolate brand found Brits carry out an average of eleven helpful tasks for others every single day.
Common acts include opening the door for someone else to walk through (61%), doing the washing up (53%), and giving directions to others (44%).
The study, carried out through OnePoll, found while 25% are guilty of forgetting to be thankful, 87% believe it’s never too late to thank somebody for their generosity.
Connor Gould, spokesperson for Cadbury, said: “We all know those unsung heroes who make our lives a little brighter – the ones who book the flights, remember everyone’s birthdays, or simply do the weekly food shop.
“Our research has shown that sharing really is caring, and our new bars are a fun and delicious way to share a little appreciation with those generous people.
“Sometimes it really is just simple moments of gratitude, including sharing a chocolate bar, that matter the most to others and are the perfect way to show you care.”
The company collaborated with creative agency VCCP and design agency Bulletproof to bring this idea to life.
The goal was to create packaging that not only delights consumers but also prompts them to recognise and celebrate the generosity in their relationships.
Fans have taken to social media to express their excitement, with many praising the creative approach to sharing.
One Facebook user posted a picture of the bar with the caption: “Cadbury’s roll out limited-edition tablet designs to encourage sharing. CHOCOLATE IS NOT FOR SHARING.”
The post has racked up more than 500 likes, with plenty of people agreeing.
One user commented: “WHO THE HELL SHARES CHOCOLATE COME ONNNNNNNNN DON’T MATTER THE SIZE IT AIN’T FOR SHARING.”
Another added: “Don’t care what the packet says, I’m going to pig it all regardless.”
A third chimed in: “I refuse to share my chocolate it is my treat to myself. “
Others however were not impressed.
One person wrote: No, thanks, I wouldn’t eat Cadbury’s,” While another said: “Rather have Galaxy chocolate.”
On a separate Facebook post also promoting the bars, one shopper claimed: “Cadbury chocolate is terrible stuff since it was bought out.”
These limited-edition bars are now available in stores across the UK and Ireland.
Tesco said that the bars are rolling out now across their Express and Large format stores.
Shoppers will also have the option to purchase the sweet treats on their website, subject to local availability.
The 180g bar costs £2.65.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
