SNACK fans are rushing to Tesco store for chance to win a free £10,000 hidden in special packs of Doritos.
If a customer finds one of the rare square Doritos inside a collaborated bag, they win.
The competition saw 20 bags containing four-sided versions of the famously triangular snack hidden on the shelves.
Queues started to form outside Tesco Extra in Borehamwood, Hertfordshire, after the location of the first winning pack was teased with a clue.
It comes after the snack brand revealed it was introducing a square version of its iconic triangular chip – the first time the shape has ever been changed – to mark its partnership with A Minecraft Movie.
The £10,000 prize was eventually found by Choon Yeoh, from Greater London, who plans to spend the cash on taking his mum on a family holiday to China.
The square chip followed weeks of speculation after a cryptic advertising campaign which teased the new shape with the line “The shape of things to come”.
It even led to other brands known for their distinctive shapes getting involved, with Krispy Kreme posting an image of a square doughnut, and Walkers Squares cheekily proclaiming, “The shape of things already”.
A spokesperson for Doritos, which will be releasing further clues on its Instagram teasing the location of more winning packs next week, said: “We heard the debate and buzz that changing our iconic triangle chips square caused, and we’re here to reassure everyone that this shapeshift comes with huge prizes.
“Lucky shoppers could find themselves winning up to £10,000 if they find a special pack of 180g Chilli Heatwave Doritos containing rare square Doritos.”
Doritos crisps have had a triangular shaped since they were launched in the US in the early 1960s.
By 1993 Doritos were the top snack food in America and they were launched in the UK the following year.
The crisps come in flavours including chili heatwave, cool original and tangy cheese.
Their triangular shape is perfect for dipping and the brand also sells a series of accompaniments including sour cream and chive, hot salsa and nacho cheese.
Doritos has brought in a number of limited-edition adaptations to its classic product over the years including 3D Doritos and Roulette bags, which hid extra spicy crisps in the midst of classic flavours.
In August Doritos also launched a limited-edition Flame Grilled Whopper flavour crisp in collaboration with Burger King.
But this is not the first time fans have been left astounded with an appearance on the BBC’s Inside the Factory revealing other secrets.
Our expert taste-tester also tested Doritos against rival bags.
