A BEAUTY guru has revealed that he grew up on a council estate in Bolton, but is now living the high life.
Make-up founder and acclaimed artist Mitchell Halliday, 26, is the name behind Made by Mitchell, a beauty brand offering an extensive range of high-quality, pigment-rich, innovative cosmetics, including the dynamic cosmetic palettes and of course, the famous Blursh.
A beauty guru and business owner has revealed how TikTok was able to transform his life[/caption]
Acclaimed artist Mitchell Halliday, 26, now flies on private jets and goes on luxe trips to Bora Bora[/caption]
His brand is now stocked in Boots[/caption]
The man behind the viral brand known for its bold colours, who is also an X Factor boyband reject, has today appeared on So Wrong It’s Right, alongside podcast host and Love Island legend Olivia Attwood, 33.
Chatting to Olivia, who has her own TV show, Getting Filthy Rich, Mitchell, who was sent home from the British talent show during the Bootcamp stage in 2016, shared all on his iconic brand and even got candid on his eye-watering earnings.
When asked, “Is it true that you were the first person to make $1million [£790,000] in one day on TikTok?”, the beauty guru confirmed: “Yeah, crazy.”
Mitchell explained the journey of his business, which has 1.1 million followers on TikTok and is stocked in Boots.
He added: “In business, you think, oh yeah, it’s gotta be sunshine and roses all the time.
“But when it wasn’t, that’s when the best thing that could have happened to the brand happened.
“We were one of the first make-up brands to be on board with TikTok Shop.
“No one had really done anything that was monumental at the time.
“Almost everyone just thought it was a scam.”
Whilst Olivia described Mitchell’s journey as “long and steady”, he confessed: “I then worked with Jeffree Star.”
Thanks to this collaboration with the founder of Jeffree Star Cosmetics, the American make-up mogul who has 7.7 million followers on TikTok, Mitchell beamed: “That really did blow up my career.”
His brand, which features affordable products for the face, eyes, lips and skin, has lip glosses starting at £10 and bundles reaching £96.
Top beauty trends for 2025
Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025.
Haircare
Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment.
Hair glosses are multifunctional as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025’s core trends. This treatment is perfect for those seeking an affordable, at-home glow-up.
2025 will focus on skin repairing and texture-enhancing treatments.
Skincare
Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance the skin’s appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. “Rejuvenation is expected to dominate 2025 skincare trends as many seek to a achieve flawless, youthful complexion.
Skincare routines will also include back-to-basic products for a simplified routine.
Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving makeup and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant.
Makeup
Makeup trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin.
Makeup looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks.
Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect.
Nails
2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
Mitchell himself even boasts 1million Instagram fans, with Pixie Lott, Sophie Ellis-Bextor and Molly-Mae Hague among them.
But Mitchell recognised how his life has drastically changed thanks to his business, as he admitted: “I’m from a little council estate up in Bolton.
We were one of the first make-up brands to be on board with TikTok Shop
Mitchell Halliday
“Next minute, I’m flying on private jets to Bora Bora with Jeffree Star.
“It was the maddest thing.”
Mitchell’s fans react
The podcast clip, which was shared on the official @sowrongitsrightpod account on TikTok, has clearly impressed many, as it has quickly racked up 85,100 views in just 17 hours.
Mitchell’s fans eagerly rushed to the comments, keen to praise the down-to-earth business owner.
It’s lovely to see dreams come true
TikTok user
One person said: “I love everything and anything about Made by Mitchell, he is so deserving of his platform.”
Another added: “Mitch you are the loveliest person ever.”
A third commented: “Love that Mitch is doing these podcasts, so genuine and love to see it.”
Whilst someone else beamed: “It’s lovely to see dreams come true.”
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His brand features affordable products for the face, eyes, lips and skin[/caption]
He sells lip glosses starting at £10 and bundles reaching £96[/caption]
