A SEASIDE city near the UK has been named a top destination for 2025 by British Airways.
As part of their 2025 Travel Trends Report, searches for holidays to Agadir in Morocco boomed last month.
Agadir has been named a trending 2025 destination[/caption]
Make the most of the 300 days of sunshine too[/caption]
Compared to searches in January 2024, searches last month for the Moroccan city were up 308 per cent.
This beat a number of other European destinations such as as Crete (up 44 per cent) and Gibraltar (up 17 per cent).
Even places like Abu Dhabi (up 95 per cent) and Koh Samui (up 38 per cent) were not trending as highly as Agadir.
Andrew Flintham, Managing Director of British Airways Holidays, said: “Our third annual report provides some impressive insight on how UK consumers are looking to travel.
“Not only are they looking for new ways to optimise their time away, but there is a clear trend in travellers embracing traditional holiday elements with the likes of all-inclusive.”
It’s not just British Airways who fly to Agadir.
TUI is launching new flights to Agadir from Newcastle this summer while Jet2 has launched new flights from Bournemouth to Agadir.
But most airlines fly to the city, including Wizz Air from London Gatwick and Ryanair from London Stansted, Manchester and Birmingham.
Meryem Bennouna, the Moroccan National Tourist Office’s UK director, told TTG last year: “It’s a huge amount of new flights and they are also from different UK cities, including Manchester, Birmingham and Newcastle.
“We’re in a very good place and super excited about the UK market – it’s increased exceptionally in comparison to last year and it’s very unique what’s going on.
“Tourism is going increase even more and in the UK market, in particular, we’re still very far from reaching its full potential.”
When it comes to Agadir, the city is just under four hours from the UK.
As Morocco‘s largest seaside resort, it has huge stretches of beaches with some popular with surfers.
Along with 300 days of sunshine, you can expect high temperatures even in winter, reaching highs of 25C.
Surfers often flock to the seaside resort too[/caption]
Make sure to visit some of the city’s mosques[/caption]
It is affordable too – a study by Which? last year found Agadir to be one of the cheapest for package holidays.
Popular attractions include Souk El Had, one of the largest markets in Africa, as well as the many hammans in the city for an authentic Moroccan spa experience.
Seven night, all-inclusive breaks were on sale for as little as £300 at four-star resorts.
Otherwise the cheapest flights are with Ryanair, starting from £19.99, or Loveholidays have an all-inclusive week-long break from £299.
What is it like to stay in Agadir?
The Sun’s Deputy Travel Editor Kara Godfrey recently visited Agadir.
Rebuilt following a devastating earthquake in 1960, the sprawling city nestles against the Atlantic Ocean and its palm-lined wide roads feel more Miami than Morocco.
No wonder the South African country looks set to be a holiday hotspot as Brits look past Spain next year.
I’m staying in Taghazout, a surf town with an ever-growing number of modern beach-side resorts, just 13 miles north of Agadir and its sizzling souk.
One of the newest resorts is the five-star adults-only Pickalbatros White Beach, which features pristine white marble steps, manicured gardens and a huge airy lobby offering views of the beach through giant glass windows.
It’s affordable luxury at its finest, and the perfect place for a last-minute holiday with my closest gal pal.
If you fancy some other parts of Morocco, here is everything you need to know about the coastal city of Essaouira.
Or here is Taroudant which is often dubbed Little Marrakesh.
Flights are less than £20, or all-inclusive holidays are start from £299[/caption]
