MEGHAN Markle should focus on “competing” against Hollywood celebs instead of with Princess Kate, according to a royal expert.
While there have been claims of the Sussexes having a “rivalry” with the Prince and Princess of Wales, Newsweek’s royal editor Jack Royston claimed they need to focus on A-listers right on their doorstep.
Meghan Markle’s new cooking show, With Love, Meghan, is arriving on Netflix on March 4[/caption]
Meghan has also announced the launch of her lifestyle brand, As Ever[/caption]
Meghan’s lifestyle brand could see her competing with the likes of Gwyneth Paltrow’s Goop brand[/caption]
This comes as Meghan announced the launch of her new lifestyle brand As Ever on Instagram, ahead of her Netflix cooking show, With Love, Meghan, debuting next month on March 4.
Speaking on The Sun’s Royal Exclusive show, Jack shared: “She’s fighting to get back into a space that she had largely given up.”
He added: “She is now fighting to get into a very competitive space where all the influencers live.
“All the influencers are fighting for an audience.
“And actually she would be well advised to forget any competition with Kate and William, because the people she’s going to be competing with are the other celebrities who are also trying to sell their products too.
“So that’s going to be where the real competition lies for Meghan.”
In Meghan’s post, she uploaded a video explaining she will still be selling jams, saying “my jam is my jam”, and other products.
She said: “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
This follows the likes of Gwyneth Paltrow’s lifestyle brand Goop, and stars such as Kourtney Kardashian’s wellness company Poosh.
Meghan has also been compared to the likes of Martha Stewart by defining herself in the lifestyle space.
The As Ever selfie-style clip was shared on her @meghan Instagram page, which she created after a hiatus from social media for a few years.
Jack pointed out: “It’s quite interesting that Instagram is her social media channel because most of her fans are on Twitter.
“That is the real core of where the Sussex squad operates.
“Meghan hasn’t chosen to make Twitter her space—she’s chosen Instagram, which shows a slight bit of disconnect between her and her fan base.
Meghan has teased the launch of her new lifestyle brand[/caption]
The brand will coincide with her Netflix show (pictured with guest star Mindy Kaling)[/caption]
Kourtney Kardashian also has a following in the lifestyle space with Poosh[/caption]
Meghan has also been compared to the likes of lifestyle guru Martha Stewart[/caption]
“Instagram is great for celebrities, and celebrities love it. It gives them a slightly more positive space in which they can just—you know, their post is king.
“You post the picture, and anybody who comments underneath it is subordinate to your original post.
“Whereas on Twitter, no one post has priority over another. Your entry into the discussion can be any post in a thread.”
The Duke and Duchess of Sussex now live in the A-list enclave of Montecito, California, after stepping down as senior royals in 2020.
The area is home to the likes of Oprah Winfrey, Orlando Bloom and Jennifer Aniston.
Meghan’s logo drama
Meanwhile, The Sun revealed the mayor of a small Majorcan town has accused Meg of “plagiarism” over similarities between her logo and their 14th century coat of arms.
Fans were quick to spot the As Ever design was astonishingly similar to the Coat of Arms of Porreres in Majorca.
An expert blasted the move as “another headache” for Meghan’s team, and potentially “copyright issues”.
The Sun understands that the logo for ‘As ever’ was drawn up after a “comprehensive global searches of registered trademarks”.
The logo incorporates a palm tree as a nod to the couple’s home in Montecito, while the two hummingbirds are said to be a favourite of Prince Harry’s.
The Duke claimed he saw a hummingbird after the death of Queen Elizabeth.
The shape enclosing the birds and tree was designed to “create a unique and personal emblem”.
Meghan needs to worry more about Hollywood stars, than competing with Kate, claim experts[/caption]
